Dental Marketing – How to Use Digital Marketing to Grow Your Practice

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If you’re like most dentists, you know that digital marketing is crucial to growing your practice. You’re able to reach new patients online through targeted paid ads that are highly effective and cost efficient. This is especially true if you use SEO that is adapted to the specific needs of your audience.

People who need to find a dental marketing online office typically turn to Google or other search engines to do so. They type in a search term such as “dentist near me” and scroll through the first page of results. Your dental office can make its way to the top of the results by optimizing your Google Map 3-Pack listing, which has been proven in our own dental marketing case studies to double and even triple new patient phone calls.

Dentist Marketing Companies: What They Offer and Why You Need One

A strong website is also essential for the success of your dental practice. Patients will use your site to learn more about you and your services, as well as to schedule an appointment. Ensure that your website is optimized for mobile and includes an easy-to-find contact form. Incorporate a blog that answers frequently asked questions, such as “what do I do with old fillings?”, and share customer testimonials on third-party review sites.

Creating videos is another way to bring in potential patients online. Video marketing is more engaging for customers than photos or text alone, and it can be used on a variety of platforms, including TikTok, Instagram, Facebook, and YouTube. Welcome videos, physician introduction videos, and day-in-the-life office tours are all great examples of how you can utilize this effective form of online marketing.

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