Email deliverability database is the primary factor that impacts your ability to reach your prospects. A high volume of emails landing in spam folders or being rejected silently by filters results in lost sales opportunities and pipeline development. Often, this loss goes undiagnosed as teams focus on changing messaging or content when the true issue is poor inbox placement.

The good news is that there are many ways to improve your email delivery. These include improving list hygiene, implementing a regular re-engagement campaign, and creating relevant, valuable emails that drive engagement with your audience. In addition, you can use tools like SPF, DKIM, and DMARC to add a digital signature that helps email providers confirm that you are who you say you are, so they can trust your messages.

Unlocking Insights with an Email Intelligence Database

Once an email is delivered, it is analyzed by the mailbox provider’s mail transfer agent (MTA) server to ensure that it meets their requirements. These criteria can be based on various factors, including reputation, authentication, and infrastructure. Each MBP has its own internal “rules” that determine which emails land in the inbox and which are buried in the spam folder or rejected.

The most important metric is inbox placement rate, which indicates the percentage of your email deliveries that make it to your subscriber’s inbox. However, there are a number of other metrics you should be monitoring, such as bounce rates, unsubscribes, and spam reports. You can also enhance your email deliverability by using a tool that helps you warm up lists with a regular retry process or by using a database of authenticated addresses that are only available to email marketers, such as TouchBasePro.